Clickable Paper

Grow with interactive print

The world is going mobile, but printed materials aren’t. Until now. With the Clickable Paper™ interactive print solution, your business can grow through mobile app marketing. You can start a new revenue stream quickly and easily. And keep in step with on-the-go consumers who are becoming more mobile every day.

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Connect print and digital

Clickable Paper connects printed materials to online resources using image recognition software. It’s a low-risk, growth strategy that builds on what you do well, printing, by giving you a simple way to deliver electronic marketing materials.

No barcodes or marks on your design

QR codes require a visible, unsightly barcode on the printed material. Clickable Paper doesn’t. Instead, there are one or more hotspots on a page, and several links can be assigned to each hotspot—a marketer’s dream.

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Go beyond QR codes

Why limit mobile marketing campaigns to one fixed QR code link? Clickable Paper provides one-touch access to multiple links—product information, reviews, downloadable extras and more. Rich media links can go just about anywhere: photos, video, websites, e-commerce portals, social networks and even phone based actions like making a call, sending an email or opening a map.

Increase ad revenue

Give advertisers a good reason to keep buying print ads instead of online ads. Clickable Paper is both print and online, so either/or doesn’t apply. And your customers will like the flexibility of the Clickable Paper look and feel in their ads that you can create for each of them to support consistent branding and messaging.

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Improve click-through rates

App users like instant gratification. Marketers like to try, test and measure. Clickable Paper gives everyone what they want. App users can play, learn or buy in seconds—watch a video, download a coupon, send a tweet, enroll in a sweepstakes. And every click-through is tracked, so detailed analytics are available.

How it Works

Clickable Paper uses Ricoh Visual Search technology, image recognition software and a mobile app. Here’s how it works.

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Authoring process
You or your customers can do the creative work:

  • Enable PDFs of printed or yet-to-be printed pieces with one or more hotspots
  • Assign rich media results to each hotspot (up to six links)
  • Update the links anytime

Then, we make each piece Clickable Paper enabled on our cloud server. Just about any type of printed material is suitable, including:

  • Books
  • Magazines
  • Brochures
  • Direct mail
  • Precision marketing pieces
  • Welcome kits
  • Catalogs
  • Posters
  • Newspapers
  • Critical communications
  • Packaging
  • Signage
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Cloud server
The cloud server does three things:

  • Indexes the PDF documents and the associated rich media links
  • Analyzes and matches the snapped images it receives from mobile devices
  • Returns the rich media links to the mobile devices
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CP Clicker apps
The iOS or Android mobile apps are free to download and use. App users just snap an image of the printed material they are viewing. The app sends the snapped image to the cloud server and after the links are returned, it displays them in an easy-to-use format. The latest app versions include:

  • Snap history, which lets app users revisit snapped images
  • Collection feature, which stores links in categories such as maps, web pages or coupons for later use without the original snapped images

Download the Apps and Demo Samples

Visit the iTunes App Store or Google Play to learn more about the apps.

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Try the app on these Clickable Paper-enabled samples!

Either download the samples below, or request a print sample.